Email Software Articles

Verify Email Addresses- When you send out bulk email or do email marketing it is important that you verify email addresses first.  When you verify email addresses it will help you in the long run.  Keep reading this tutorial on how why to verify email.

If you have done any reading or subscribed to any email marketing software program or bulk email software you know that it is based off the number of emails you send and the number of email addresses in your database.  So it is very important that you verify email addresses so you don't spend any unnecessary money.  Not only will incorrect or non existent email address cost you money, but it will also waste you time in the long run.  Yes we know that it takes time to verify email addresses, but it is well spent time.  If you have verified email addresses then you are going to be reaching more potential customers.

Another key reason why you want to verify email addresses is that you don't violate the CAN-SPAM Act.  There are strict rules to sending unsolicited emails and spam email.  If you know who that email address belongs to you have a less chance of offending them.

There are a couple ways that you can verify email addressees.  You can verify email addresses via email verifier software and email verifier online tools.  There are plenty of free email verifiers online that can assist you in this.  Beware though that not all online email verifiers are up to date and provide you with reliable information.  Free online email verifiers can be decent if you stick to a reputable website.  With regards to email verifier software it basically does the same thing as the online tools but it allows you to verify more email addresses at a time.  Some of the best email verifier software programs can verify 50,000 email addresses in one hour.  What is nice about this type of software is that most of them are compatible with Word, Excel, Access, Html, and other popular programs where you might store your email addresses.  Simply import your addresses into the program and you will get the results.

There are many ways that you can obtain an email address.  Some are purchased and others are provided to you by the recipient.  One thing that we highly recommend to help you verify email is that when the recipient provides you with an email address you require that they input it two times.  An email verification tool built right into the form.  

Finding junk email addresses and unreliable email addresses are a result of a few reasons.  The first reason is that the recipient just no longer has that email address.  It is no longer active. Maybe they changed the email address to another host or just deleted it.  The second reason is that when the person was giving you the email address they accidently typed it wrong.  This goes with our suggestion in the above paragraph to require them to post it two times.  The last reason that we are going to talk about is because sometimes people are required to provide an email address but they really don't want to.  In these cases they create a false email address just to get what they need.  You can easily prevent this by allowing them to not enter an email address or opt out of any future bulk emails.  

In the end, you need to verify email addresses.  The little extra time you spend doing the leg work will save you money on the email marketing plans and make your emails more productive and successful.

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